About

ABOUT US

Who We Are

 

APDI began this business journey by offering IBM Technical Support Services in 26 African countries including the Indian Ocean Islands via the TSS (IBM service agreement) contracts and have only picked up the pace since then. Our next major business expansion came when we became Lenovo inside sales arm for DCG services, as it not only came with a number of new opportunities but new territories as well. APDI also signed an agreement with Lenovo enabling the sales and marketing of PCG (PC Group) services and products in those markets.

We are authorised to sell and operate Lenovo part number services and LSA (Lenovo Service Agreement) contracts within the African continent and the Middle East and, through extensive dedication and effort, we were awarded the rights to enter the Pakistani and Turkish markets as well.

In 2020, we became the sole authorized Distributor of Lenovo Infrastructure Solutions across Middle East and Africa including Pakistan.

In 2021, we signed a strategic agreement with Scale Computing to distribute Scale Computing HC3 Solutions across the region.

Our Global Journey

What We've Achieved

APDI began this business journey by offering IBM Technical Support Services in 26 African countries including the Indian Ocean Islands via the ISA (IBM service agreement) contracts and have only picked up the pace since then. Our next major business expansion came when we became Lenovo inside sales arm for DGC services, as it not only came with a number of new opportunities but new territories as well. APDI also signed an agreement with Lenovo enabling the sales and marketing of PCG (PC Group) services and products in those markets.

We are authorised to sell and operate Lenovo part number services and LSA (Lenovo Service Agreement) contracts within the African continent and the Middle East and, through extensive dedication and effort, we were awarded the rights to enter the Pakistani and Turkish markets as well.

We are the sole authorized Distributor of Lenovo Infrastructure Solutions across Middle East and Africa including Pakistan.

We further expanded our portfolio when agreeing to distribute Scale Computing HC3 Solutions across the region.

We achieved all that with our consistent hard work and perseverance, as it built nothing but trust with our existing clients.

Maintaining good business relations with our vendors and supporting our Business Partners and clients to the best of our ability is something we are exceptionally committed to and we would like the chance to prove it to you.

OUR PRINCIPLES

MISSION STATEMENT
Africaplus Direct International, we aspire to become the most efficient and innovative distributor of services and hardware components for our vendors, as we expand our knowledge over Africa, the Middle East and Turkey. Our mission is to use our expertise to provide the best quality service to our Business Partners.
VISION STATEMENT

Africaplus Direct International envisions a high recognition and presence in the African and Middle Eastern markets, as being the leading distributor of IBM and Lenovo Services, Lenovo Infrastructure Solutions, and Scale Computing HC3 Solutions, whilst providing the best expertise, quality, sustainability to our Business Partners.

OUR PROMISE

The main benefit that we offer our customers is our specialised experience in providing support services in all our territories and our motto is to be effective and consistent in our actions. We, at Africaplus Direct International are aiming to use this ethos and brand as the cornerstone of our business in Africa, the Middle East and Turkey. We will continue to provide services that live up to our customer’s expectations now and in the future while building on our status as being the authorised distributor of Lenovo Infrastructure Solutions, and the authorised distributor of Scale Computing HC3 Solutions. We are committed to your goals and will continue delivering a world class service.

Our Values
TRUST

Be transparent, reliable and consistent

INTEGRITY

Abide by our morals and ethics

REPUTATION

Continuously provide quality service